Store, ERP, PIM, CRM: a single data chain, without re-entry.
An e-commerce that coexists with an ERP, a PIM, a CRM and a logistics provider is first and foremost a chain of re-entries: orders are copied into the ERP, stock is recalibrated by hand, product pages diverge from one channel to another, and the customer exists three times, with three different histories. Each divergence is an error in the making, and an hour lost.
We connect your systems, flow by flow: orders go from the store to the ERP and the logistics provider, statuses and tracking numbers come back, and the customer is notified; stock is synchronized in real time between all channels and all warehouses; the PIM becomes the single source of the catalog; the CRM brings together the 360° profile of each customer.
We don't replace your tools, we connect them. If a flow doesn't need to be integrated, we tell you and leave it as is.
The telltale signs
When your systems don't talk to each other, it eventually shows everywhere
Rarely a breakdown, most often shortcuts that deepen week after week. Here's what we spot before connecting anything.
Orders re-entered in the ERP
Each order is copied by hand into the ERP, then at the logistics provider. Some days it's done; others, it goes out late, and one day the line gets lost in the copy.
Stock that diverges between channels
The store, the marketplace, the showroom: each displays its own quantities. At the first sales peak, it's overselling, and the customer discovers there's nothing left on the day of delivery.
A catalog in several versions
Product pages are maintained separately on each channel. Attributes, variants and translations diverge, and no one knows which version is the right one.
Customers who exist three times
A history in the store, a file in the CRM, a contact in the ERP. Customer service spends its time searching before answering, and segmentation relies on an Excel export.
Returns managed from memory
An RMA goes through an email, a binder and a call to the warehouse. It holds as long as the volume is low; as soon as it climbs, no one knows where the file stands.
The flows we connect
Each flow is integrated separately, in the order you need it
We don't do one big project all at once: we connect a flow, put it into production, check that it holds the load, then move to the next.
End-to-end order flows
Orders go from the store to the ERP and the logistics provider, statuses and tracking numbers come back, and the customer is notified at each step: confirmation, shipment, delivery, exception.
Stock synchronized in real time
Stock is consistent across all channels and all warehouses, with allocation per channel and safety stock. No more overselling, no more surprise stockouts.
PIM, single source of the catalog
Attributes, variants, media, translations and channel enrichment are managed in the same place. Stores receive clean pages, ready to sell.
Unified CRM
Each customer has a 360° profile: order history, RFM segmentation, customer service context. Customer service answers without searching.
Returns and refunds
The RMA follows a clear circuit between the store, the ERP and the logistics provider: creation, receipt, inspection, refund. Each file is traceable from start to finish.
Consistent prices and promotions
Prices and promotions are applied the same way across all sales channels, with no discrepancy between what the customer sees and what is billed.
The customer informed at each step
Order confirmation, shipment, delivery, incident: the customer is notified at the right time, and you're notified as soon as an order goes off the rails.
Consolidated database
A single reliable base behind the screens: reporting, dashboards and demand forecasting rely on the same figures as your systems.
Frequently asked questions
What clients ask us before connecting their systems
The recurring questions about ERP, PIM and CRM integrations, and our answers.
