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One back office, several stores.

You sell to businesses and to individuals, you combine a local activity and an online activity, or you address several segments with different needs. The natural reflex is to separate: a B2B store, a B2C store, each with its own site. Result: two catalogs, two stocks, two order flows and two interfaces to maintain.

Multi-store is the opposite: a single back office, a single data source and several storefronts on the front end. Each store has its own address, its design and its customer experience, but everything converges to the same catalog, the same stock and the same order list.

We build the architecture so that each new store relies on what already exists, and not on an overhaul. B2B, B2C, marketplace, local site, international: the structure is the same, only the front end changes.

The pillars

What makes a multi-store hold up

Four structural principles we put in place before building the first store.

Single source

A single catalog, a single stock

Data is not duplicated

Products, variations, stocks, orders: everything is centralized in a single database. Each store reads and writes on the same source. No more catalogs to synchronize, no more divergence, no more re-entry.

Simplified management, zero duplication
Content per store

Shared or specific, you decide

Each store displays what concerns it

Some content is common (product descriptions, images, technical sheets), other content is specific to a store (professional rates, payment terms, B2B information pages). Together we define what is shared and what remains specific.

Flexibility without complexity
Commercial rules

Prices, promos, payment: per store

Each segment has its rules

Prices, promotions, payment methods and delivery methods can differ from one store to another. The B2B customer sees their volume rates, the B2C customer sees their public promotions. The back office manages everything from a single place.

Adapted experience, unified management
Scalability

New store, zero overhaul

The architecture is ready before you need it

Opening a new store means configuring a new instance on the same base: its identity, its content, its commercial rules. No overhaul, no data migration, no double entry. The structure is designed to absorb growth.

Grow without changing platform

Frequently asked questions

What clients ask us about multi-store

The questions that come up before setting up a multi-store architecture.