One back office, several stores.
You sell to businesses and to individuals, you combine a local activity and an online activity, or you address several segments with different needs. The natural reflex is to separate: a B2B store, a B2C store, each with its own site. Result: two catalogs, two stocks, two order flows and two interfaces to maintain.
Multi-store is the opposite: a single back office, a single data source and several storefronts on the front end. Each store has its own address, its design and its customer experience, but everything converges to the same catalog, the same stock and the same order list.
We build the architecture so that each new store relies on what already exists, and not on an overhaul. B2B, B2C, marketplace, local site, international: the structure is the same, only the front end changes.
The pillars
What makes a multi-store hold up
Four structural principles we put in place before building the first store.
A single catalog, a single stock
Data is not duplicated
Products, variations, stocks, orders: everything is centralized in a single database. Each store reads and writes on the same source. No more catalogs to synchronize, no more divergence, no more re-entry.
Shared or specific, you decide
Each store displays what concerns it
Some content is common (product descriptions, images, technical sheets), other content is specific to a store (professional rates, payment terms, B2B information pages). Together we define what is shared and what remains specific.
Prices, promos, payment: per store
Each segment has its rules
Prices, promotions, payment methods and delivery methods can differ from one store to another. The B2B customer sees their volume rates, the B2C customer sees their public promotions. The back office manages everything from a single place.
New store, zero overhaul
The architecture is ready before you need it
Opening a new store means configuring a new instance on the same base: its identity, its content, its commercial rules. No overhaul, no data migration, no double entry. The structure is designed to absorb growth.
Frequently asked questions
What clients ask us about multi-store
The questions that come up before setting up a multi-store architecture.