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AI in your e-commerce, at work, not for show, on relevant tasks.

AI in an e-commerce can be many things: product descriptions written faster, a catalog translated into all your languages, a search that understands the request, support that answers overnight, recommendations that convert. The real issue is knowing where it makes sense, and keeping control over it.

We integrate it where it's useful: assisted writing and translation in your back office, smart search, automated support, agent chat, personalized recommendations, and a store that AI agents know how to use. Some capabilities are already live, others are in development, and we tell you which ones.

And one rule that doesn't change: you connect the inference provider of your choice, and we recommend OpenRouter. Your catalog, your customers and your traffic data remain under your control, and are never used to train a model you didn't choose.

The capabilities

Six ways to put AI to work in your e-commerce

Each capability is independent: we activate the ones that matter to you, in the order you need them. The status of each capability is shown on its card.

Live

Assisted writing and translation

AI helps you write and translate your product and editorial content directly in your back office. Your teams keep the final say: everything is reviewed, adjusted and validated before publication.

Writing · Translation · Back office
In development

Personalized recommendations

Product suggestions tailored to each visitor: what they browse, what they buy, what they search for. Average order value grows, without you having to manually select what each visitor sees.

Product pages · Categories · Cart
In development

Smart search

A search that understands intent, not just keywords: synonyms, typos, short or long queries. The visitor finds what they're looking for instead of giving up.

Intent · Error tolerance
In development

Automated support

Incoming requests are categorized, and simple cases receive an automatic response: delivery times, returns, order tracking. Your teams only handle what truly deserves a human.

Categorization · Simple answers
In development

Agent chat

An assistant that answers your visitors' questions, searches the catalog and adds to the cart. Together we define its scope: what it's allowed to do, and where it hands off to a person.

Questions · Search · Cart
In development

AI agent navigation

Your stores are designed for humans, but a growing share of traffic now comes from AI agents. With WebMCP and llms.txt, these agents know how to discover your store and make their purchases there.

WebMCP · llms.txt

The data

Your data remains yours, that's non-negotiable

The topic that comes up most often before integrating AI into an e-commerce. Here's how we approach it.

What we do

  • Your inference provider

    You connect the inference provider of your choice, and we recommend OpenRouter: no platform is imposed on you.

  • Your data remains under your control

    Catalog, customers, traffic and carts remain with your provider, under your own terms.

  • Integrated into your stack

    AI lives in your front and your back office, not in a separate tool where data accumulates.

Frequently asked questions

What clients ask us about AI

The questions that come up before integrating AI into an e-commerce, and our answers.