SEO and GEO, natively integrated

Everything Google evaluates on the technical side is managed by the application: meta tags, semantic markup, performance and Core Web Vitals, sitemap, robots, structured data and accessibility. These aren't recommendations you follow after the fact, it's code running in the store.

SEO aims to rank well on Google, GEO (Generative Engine Optimization) aims to be understood and recommended by generative engines. Both rely on the same base: a readable, structured and accessible site. That's why we handle them in the same application, with the same fundamentals.

SEO is set globally for the whole store, by page type (products, categories, editorial pages), or page by page. What's defined at the most precise level wins, the rest is inherited. You keep control without rewriting every page.

Your product pages appear enriched in Google: price, availability, rating and reviews, sometimes the page's FAQ. It's more information before the click, and a better click-through rate. The corresponding structured data is generated automatically from the catalog, nothing to maintain manually.

Generative engines read your site to answer questions like "which store for…". llms.txt gives them a structured table of contents of your site, WebMCP exposes your data in a readable way, and accessibility helps them browse everything. That's how these engines decide what to recommend.

Nothing, if the redirect is in place. The application keeps a redirect table: when a path changes, the redirect is created automatically. You lose neither the SEO work nor the traffic, and no URL is left orphaned.

Yes. Routing is free: the application doesn't impose its own path structure on you. You decide your URL tree (languages, categories, products, editorial pages), and the application respects it, redirects included.

The application handles it continuously: each new product, each new page, each path change automatically generates its SEO. We watch over the settings, the structured data and the performance. You keep editorial control, the technical side is managed.